The Hamburger Patch

The Hamburger Patch in 1973, and is part of the fictional city of McDonaldland where McDonald's hamburgers "grew" like fruit on plants from the Hamburger Patch. Even though hamburgers in McDonaldland were anthropomorphized and spoke, they were picked by characters such as Ronald McDonald and the Hamburglar for consumption. Advertisements featuring the Hamburger Patch were shown as evidence during the McLibel court case in the United Kingdom. During questioning by defendants, McDonald's Senior Vice President of Marketing David Green admitted that showing the reality of meat production "would not be very appetizing".[citation needed] The Hamburger Patch also featured in books and toys used to promote McDonald's. The characters were dropped during the streamlining of the characters in the mid-1980s.